In today’s competitive short-term rental market, simply listing your property on Airbnb isn’t enough. To ensure your listing stands out and reaches potential guests, it’s crucial to understand and leverage Airbnb’s algorithm. At Beckon Homes, we’ve honed our strategies to consistently optimize our listings and maximize their visibility. Here’s how you can do the same.

Understanding the Airbnb Algorithm
Airbnb’s algorithm prioritizes listings based on factors like responsiveness, accuracy, guest satisfaction, and activity. Regular engagement and updates signal to the algorithm that your property is active and well-maintained, increasing the likelihood of your listing being shown to potential guests.

Key Strategies to Optimize Your Airbnb Listing

1. Update Your Listing Title and Description Regularly
   Keep your listing title and description fresh and engaging. Highlight new amenities, recent upgrades, and nearby attractions. 
2. Add High-Quality Photos
   Regularly update your gallery with high-quality images that showcase your property, local attractions and unique features. 
3. Engage on Social Media
   Sharing your listing and engaging with potential guests on social media drives traffic to your Airbnb page and boosts visibility. Use relevant hashtags and keywords to reach a broader audience.
4. Adjust Pricing Frequently
   Use dynamic pricing strategies to keep your rates competitive. Manually adjusting prices occasionally can signal to the algorithm that your listing is active. Mention special offers in your listing description to attract bookings.
5. Respond to Reviews Promptly
   Guest reviews significantly impact your listing’s ranking. Respond to every review promptly and professionally. Highlight positive reviews in your description to attract new guests.
6. Update Calendar and Availability Regularly
   Keep your calendar up-to-date to reflect true availability. Block off unavailable dates and ensure guests can book instantly. Frequent calendar updates indicate active management to the algorithm.
7. Utilize Airbnb’s Tools and Features
   Use Airbnb’s tools like “Experiences” and “Special Offers” to attract more guests and increase activity. Promote these offers in your listing description to draw attention.
   
   

The Importance of Activity
Every action you take—updating photos, changing the title, or adjusting the price—signals to Airbnb’s algorithm that your property is active. This increased activity can improve your listing’s ranking and visibility.
​
Staying Consistent
Consistency is key when optimizing your Airbnb listing. Regular engagement ensures your property stays competitive. At Beckon Homes, we follow a meticulous 52-point checklist to ensure every aspect of our listings is optimized.

Stay Proactive
Optimizing your Airbnb listing is an ongoing process that requires attention to detail and a proactive approach. Regular updates, guest engagement, and leveraging platform features can improve your visibility and attract more bookings. Stay proactive and engaged to see your bookings grow.

At Beckon Homes, we’re dedicated to helping you succeed in the short-term rental market. With our expert team and proven strategies, we can take your listing to the next level. If you’re looking for Airbnb management or need help optimizing your listing, we'd be glad to help! Contact us for a consultation and discover how we can help maximize your rental income and enhance your guest experience. 

A Decade of Excellence
Beckon was born on the back of a napkin in 2013 and officially launched in 2015. Over the past decade, we've navigated three election cycles, half a dozen natural disasters, a global pandemic, a travel boom, inflation, and economic fluctuations. Throughout it all, we've managed a short-term rental portfolio worth $150 million and welcomed about 250,000 guests. We've seen and done it all, and each season has brought new challenges, crossroads, decisions, and technology.

Our Founding Promises
In reconnecting with our owners lately, I've realized it's hard to quantify, let alone qualify, the attention we bring to the homes we work in and the owners we care so deeply about. Shaun and I founded Beckon with two promises to ourselves and each other:

1. We would only work with people (clients, team members, contractors) who were "brunch" people—those we'd happily spend a Sunday morning over pancakes dreaming with.
2. We wanted to make our corner of the world a better, more beautiful, equitable, and kinder place.
​
Bridging Hospitality and Home
Managing properties for us is about creating a beautiful, comfortable place for our guests to gather, celebrate, grow deep roots and memories, and invest in meaningful vacations with meaningful people. For our owners, our mission is to maximize their investments from both a revenue-generation perspective and in the capital preservation and improvements of their properties. All too often, we tour new properties managed by other companies to find tens of thousands of dollars worth of repairs, improvements, or renovations needed due to a lack of attention and care.

The Current Landscape​
As of May 2024, the environment is no longer the "easy money" era that followed Covid. With inflation and interest rates higher, and domestic travel opening up, travelers now book higher-end travel less often. In these harder times, our job becomes exponentially more important. We fight for every reservation, every dollar, every guest, and every owner.

Our Commitment to Excellence​
1. Recurring Monthly 50-Point Marketing and Hospitality Audit:
Our team spends time in each listing daily, manipulating listing quality by changing titles, picture captions, offering special coupons, soliciting add-on days, manually overriding our automated pricing algorithm, and more. These "simple" pings are a complex web of actions we've developed to keep your property listed as high as possible in search results. Each action pings the search algorithms on each platform, hopefully rewarding us with more interest in our listings.
2. Routine, Preventative, and Proactive Maintenance:
We understand a well-maintained property is no longer a "nice to have" but a necessity. Our master carpenter and facilities manager are on staff and on call, not just to respond to guests, but to spend meaningful time in each property to suggest or make improvements to its overall condition. The average property has someone spending a minimum of 6 hours per week in it—cleaning, inspecting, repairing, and reporting.
3. 24/7/365 Responses:
Your guests receive 24/7/365 responses via text, phone, and email from our highly trained, thoughtful, and kind team. The human element often makes the difference between a negative and positive review, especially during challenging times. Our team has considered every touchpoint of every stay, ensuring guests never feel deserted, even in unprecedented circumstances.
4. Leveraging Technology and AI:
Our tech stack, including property management software, operations software, pricing algorithm software, and AI, helps us manage properties masterfully. We invest in these tools to make management seamless for your guests and as profitable as possible for you. Our AI tools scan guest messages and reviews, creating task reports to assign to our team, ensuring everything a guest notices gets addressed.
5. Listing Your Property Across the Universe:
Our reach has now surpassed over 17,000 sites! Our main hubs are Airbnb, VRBO, Expedia, Tripadvisor, Whimstay, and Marriott, but our partnerships extend far beyond, ensuring your property is seen by potential travelers everywhere.
6. Revamping Our Financial and Reporting Systems: So much of this industry is so new. We were one of the first-of-its-kind companies to manage vacation homes and rentals, and the backend of the business is still catching up. This year, we revamped our financial reporting and just this month, we've launched access to your statements directly in your owner portal. We have big plans to continue to share transparently with our owners and want you to be able to see, on demand, anytime something is going on at your property. We also have plans to allow you to pay all property-related expenses directly via credit card, maximizing your gross revenue numbers for business building or funding purposes...and of course- those airline miles!
​
Embracing the Future
We understand that the impact of our work is hard to feel when numbers are down, which, transparently, they are across all of our markets and properties right now. This is typical of an election year, especially given the current market conditions, but we know this doesn't make it easier to hang in there.

Optimism and Commitment​
Despite the challenges, we remain committed to supporting you and your home while providing excellent service. Over our decade of service, we've seen time and again that what goes down always comes back up. The wait can be frustrating, but we believe in what we do, what you've invested in, and what lies around the bend. This belief is reinforced not only by our past experiences but also by our meetings with venture capital firms, mentors, and industry professionals.

While the current environment may not be reassuring, we will continue to fight hard for you and your home. We believe that the tide will turn, the cream will rise, and we intend to be there alongside you.

Thank You

Thank you for your trust, confidence, and business. We're honored to partner with you.

Isabeau and Shaun

​After the chill of winter, our lawns, gardens, and outdoor living spaces eagerly await our attention and there's no shortage of tasks to undertake. Here are five essential outdoor tasks to prioritize this May, each designed to to breathe new life into your surroundings and create a haven where you can relax and unwind. 

Feeling overwhelmed by the thought of tackling these tasks? We're here to help. Our expert team can handle all your outdoor (and indoor) chores, leaving you free to enjoy your home sanctuary to the fullest. Discover how we can transform your space into a haven at BeckonResidential.com.

Embrace the beauty of the season and let your outdoor space shine with these essential May chores. Your sanctuary awaits!

Location, Location, Location
Situated just steps away from Vanderbilt's campus, Centennial Park, and an array of renowned restaurants and bars, the Amelia boasts a prime location that's second to none. Whether you're exploring the city's cultural landmarks or indulging in its culinary delights, everything you need is right at your doorstep. Plus, with secure access requiring a code at every door, stairwell, and elevator, you can enjoy peace of mind throughout your stay.

Stylish Interiors for Every Occasion
Inside the Amelia, every detail has been meticulously curated to enhance your Nashville getaway. From the open floor plan that seamlessly connects the living, dining, and kitchen areas to the bright and joyful midcentury decor, every corner exudes warmth and style. Whether you're dining with friends, playing cards, or simply enjoying a quiet evening in, our cozy four-person dining table provides the perfect setting for every occasion.

Comfort and Convenience at Your Fingertips
At the Amelia, your comfort is our top priority. That's why our two snug queen bedrooms each feature their own attached bathroom, offering a private oasis for every guest. Plus, with amenities like fast wifi, a dedicated workspace, and a record player to set the mood, you'll have everything you need for work and play. And when it's time to unwind, our inviting midcentury modern furniture provides the perfect place to relax and reconnect with old friends.

Book Your Stay Today
The Amelia is now available to book for dates starting in late June, so don't miss your chance to experience the best of Nashville in style. Whether you're planning a weekend getaway or an extended stay, the Amelia promises a memorable experience that's as unique as Music City itself. Book now and discover the magic of the Amelia for yourself!